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Character Design

FOZZY

A character born from graffiti and skate culture. Drawn by hand, built for print.

Date:

April 17, 2023

Project:

Personal

(02)

(Brand Identity)

© 2026

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(Brand Identity)

FOZZY STARTED AS A SIDE PROJECT BETWEEN A FRIEND AND ME. THE Character was his IDEA and i brought it to life. WHAT BEGAN AS A FEW SHIRTS FOR US AND OUR FRIENDS BECAME MY PLAYGROUND FOR ILLUSTRATION, FROM FIRST SKETCH TO FINAL PRINT.


This case study is still in the making. More sketches and process coming soon.

Project

Personal Project

Focus

Character Design, Illustration, Apparel Graphics

Character Design, Illustration, Apparel Graphics


Year

2023


Role

Art Director, Designer, Illustrator



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(strayd)

© 2026

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(strayd)

THE MARK — One system, two voices.

Before Fozzy had a face, it had a name. STRAYD was the label idea we built around it, with two wordmarks: a clean lowercase version for tags and labels, and a hand-written graffiti tag for prints and stickers.


THE MARK — One system, two voices.

Before Fozzy had a face, it had a name. STRAYD was the label idea we built around it, with two wordmarks: a clean lowercase version for tags and labels, and a hand-written graffiti tag for prints and stickers.

THE CHARACTER — Built for every surface.

Fozzy is drawn by hand and redrawn as vector artwork. Every colorway changes the mood while the character stays recognisable. Built to scale, from a full back print down to a small cap badge, without losing its attitude.

THE CHARACTER — Built for every surface.

Fozzy is drawn by hand and redrawn as vector artwork. Every colorway changes the mood while the character stays recognisable. Built to scale, from a full back print down to a small cap badge, without losing its attitude.

APPAREL – The design lives on the product

Visualisations of how the character works on real garments. A full back print, a small front badge, a hoodie and a bucket hat, to test the artwork at every scale and on every surface.

APPAREL – The design lives on the product

Visualisations of how the character works on real garments. A full back print, a small front badge, a hoodie and a bucket hat, to test the artwork at every scale and on every surface.

THE SYSTEM — Every touchpoint is a proof point.

A character only works if it holds up everywhere. Hang tag, sticker, cap badge and back print each test a different size, and Fozzy reads clearly on all of them.

THE SYSTEM — Every touchpoint is a proof point.

A character only works if it holds up everywhere. Hang tag, sticker, cap badge and back print each test a different size, and Fozzy reads clearly on all of them.

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(Other Projects)

© 2026

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(Other Projects)

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Strategy

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Curly Woman

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(Frequently Asked Questions)

Curly Woman

Work

See my Work

Still curious?

What kind of brands do you work with?

What do you offer?

How does a project work?

Do you take on single projects?

How do I get started?

(00)

(Frequently Asked Questions)

Curly Woman

Work

See my Work

Still curious?

What kind of brands do you work with?

What do you offer?

How does a project work?

Do you take on single projects?

How do I get started?

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