Visual Identity
Hotel Salzburger Hof wanted tradition, not reinvention. I gave it sharper bones.
Date:
April 4, 2026
Client:
Hotel Salzburger Hof
(01)
(Brand Identity)
© 2026
Client
Hotel Salzburger Hof
DELIVERABLES
Logo, Brand Identity, Pattern System
Year
2025
Role
Brand Designer
CONTEXT — A Place that earned its own name.
The Jagdstube has been part of Hotel Salzburger Hof for years. Guests came because they were already there. Not because they sought it out. That was the problem. A restaurant with atmosphere and history but nothing to show for it visually.
APPROACH — Not what I would have built. What it needed.
The first direction was clean and reduced. A minimal signet, built for flexibility and scale. Magnus looked at it and wanted the opposite. Not modern. Urig. Traditional. Something that felt like it had always been there.
That kind of feedback can go two ways. I chose to treat it as a brief, not a rejection. The direction shifted toward hunting iconography, Austrian tavern aesthetics, engraving-style detail. The result is more ornate than I would have made on my own. It is also exactly what the space deserved.
PROCESS — From reduction to tradition.
Not every project runs on a clean brief-to-delivery timeline. This one did not. Some decisions moved fast. Some feedback loops were short. What this project shows is not a perfect process. It shows how I work when conditions are not ideal: I adapt, I commit to a direction, and I make sure the client ends up somewhere better than where we started.
OUTCOME — A brand the client recognized as theirs.
The result is an identity the Jagdstube can build on. A mark and a visual language that gives the restaurant something it did not have before: its own presence. That was the goal from the start.
(03)
(Other Projects)
© 2026
(02)
(Next Projects)
© 2025