(02)
(Per Gastunam)
© 2026
(02)
(Per Gastunam)
CLIENT
SERVICES
LOCATION
YEAR
Per Gastunam
Bad Gastein, AT
Visual Identity, Web Design
2026
CLIENT
Per Gastunam
2026
LOCATION
Bad Gastein, AT
SERVICES
Identity, Web
YEAR
CLIENT
SERVICES
LOCATION
YEAR
Per Gastunam
Bad Gastein, AT
Visual Identity, Web Design
2026
001
The Brief
Per Gastunam is a cultural association rooted in Bad Gastein, Austria, a place defined by its iconic waterfall and a long tradition of Alpine heritage. The client came with a clear direction: modernize the identity without losing the soul. The association needed to appeal to a younger generation — one that would carry its customs and traditions forward — while remaining credible to those who built it.
002
Research & Direction
Before touching a single shape, I studied the landscape of existing cultural associations. What I found was predictable: crests, serif type, and imagery that felt inherited rather than designed. The visual language of these organizations rarely speaks to anyone under forty. That was the gap.
The brief was also spatial. Bad Gastein's waterfall isn't background scenery — it's the defining landmark of the location, considered a place of energy and significance by those who know it. It had to be present in the mark, not as illustration, but as structure.
003
The Mark
The logomark is built from two core ideas: movement and place. The flowing horizontal forms reference the cascading motion of the waterfall — layered, directional, alive. The square sits above as a locator, a fixed point in a landscape defined by water in motion. Together they create a symbol that feels both grounded and forward-moving.
The result deliberately avoids the visual codes of traditional association design. No crest. No ornament. Just form doing the work.
004
Typeface
For the wordmark and all brand communications, I chose Satoshi — a contemporary geometric sans-serif that shares the same design logic as the mark itself: clean construction, clear intention, no excess. Its modern character supports the brief directly, speaking to a younger audience without feeling trendy or disposable. Satoshi holds its own next to the logomark without competing with it — which is exactly what the identity needs.
005
Colour
The palette is built around the natural environment of Bad Gastein. Off Grey and Creme Sand provide a quiet, neutral foundation — tones that reference stone, mineral water, and Alpine light. Primary Green draws directly from the landscape surrounding the waterfall, grounding the identity in its specific geography. Charcoal anchors everything, giving the system weight and contrast without defaulting to pure black.
006
Brand System & Logo
The identity is built to work across a range of contexts — from physical signage at the Bad Gastein location to digital applications. To ensure consistency and flexibility, the mark exists in a defined set of variations.
The primary version pairs the mark with the wordmark in a vertical lockup — the default for most applications. A horizontal lockup serves layouts where vertical space is limited. For contexts where only a brand signal is needed — profile images, stamps, embossed details — the mark stands alone without the wordmark.
Each variation is available in three colour modes: white on Charcoal for dark backgrounds, Creme Sand on Charcoal for warmer applications, and Gastein Orange as an accent variation for specific use cases where the brand's local character needs to be foregrounded.
007
Outcome
A brand identity that bridges generations. One that a forty-year member and a twenty-year-old newcomer can both look at and recognize something worth preserving
Visit pergastunam.at
Limited availability for Q2 2026 — Get in touch early
001
The Brief
Per Gastunam is a cultural association rooted in Bad Gastein, Austria, a place defined by its iconic waterfall and a long tradition of Alpine heritage. The client came with a clear direction: modernize the identity without losing the soul. The association needed to appeal to a younger generation — one that would carry its customs and traditions forward — while remaining credible to those who built it.
002
Research & Direction
Before touching a single shape, I studied the landscape of existing cultural associations. What I found was predictable: crests, serif type, and imagery that felt inherited rather than designed. The visual language of these organizations rarely speaks to anyone under forty. That was the gap.
The brief was also spatial. Bad Gastein's waterfall isn't background scenery — it's the defining landmark of the location, considered a place of energy and significance by those who know it. It had to be present in the mark, not as illustration, but as structure.
003
The Mark
The logomark is built from two core ideas: movement and place. The flowing horizontal forms reference the cascading motion of the waterfall — layered, directional, alive. The square sits above as a locator, a fixed point in a landscape defined by water in motion. Together they create a symbol that feels both grounded and forward-moving.
The result deliberately avoids the visual codes of traditional association design. No crest. No ornament. Just form doing the work.
004
Typeface
For the wordmark and all brand communications, I chose Satoshi — a contemporary geometric sans-serif that shares the same design logic as the mark itself: clean construction, clear intention, no excess. Its modern character supports the brief directly, speaking to a younger audience without feeling trendy or disposable. Satoshi holds its own next to the logomark without competing with it — which is exactly what the identity needs.
005
Colour
The palette is built around the natural environment of Bad Gastein. Off Grey and Creme Sand provide a quiet, neutral foundation — tones that reference stone, mineral water, and Alpine light. Primary Green draws directly from the landscape surrounding the waterfall, grounding the identity in its specific geography. Charcoal anchors everything, giving the system weight and contrast without defaulting to pure black.
006
Brand System & Logo
The identity is built to work across a range of contexts — from physical signage at the Bad Gastein location to digital applications. To ensure consistency and flexibility, the mark exists in a defined set of variations.
The primary version pairs the mark with the wordmark in a vertical lockup — the default for most applications. A horizontal lockup serves layouts where vertical space is limited. For contexts where only a brand signal is needed — profile images, stamps, embossed details — the mark stands alone without the wordmark.
Each variation is available in three colour modes: white on Charcoal for dark backgrounds, Creme Sand on Charcoal for warmer applications, and Gastein Orange as an accent variation for specific use cases where the brand's local character needs to be foregrounded.
007
Outcome
A brand identity that bridges generations. One that a forty-year member and a twenty-year-old newcomer can both look at and recognize something worth preserving
Visit pergastunam.at
001
The Brief
Per Gastunam is a cultural association rooted in Bad Gastein, Austria, a place defined by its iconic waterfall and a long tradition of Alpine heritage. The client came with a clear direction: modernize the identity without losing the soul. The association needed to appeal to a younger generation — one that would carry its customs and traditions forward — while remaining credible to those who built it.
002
Research & Direction
Before touching a single shape, I studied the landscape of existing cultural associations. What I found was predictable: crests, serif type, and imagery that felt inherited rather than designed. The visual language of these organizations rarely speaks to anyone under forty. That was the gap.
The brief was also spatial. Bad Gastein's waterfall isn't background scenery — it's the defining landmark of the location, considered a place of energy and significance by those who know it. It had to be present in the mark, not as illustration, but as structure.
003
The Mark
The logomark is built from two core ideas: movement and place. The flowing horizontal forms reference the cascading motion of the waterfall — layered, directional, alive. The square sits above as a locator, a fixed point in a landscape defined by water in motion. Together they create a symbol that feels both grounded and forward-moving.
The result deliberately avoids the visual codes of traditional association design. No crest. No ornament. Just form doing the work.
004
Typeface
For the wordmark and all brand communications, I chose Satoshi — a contemporary geometric sans-serif that shares the same design logic as the mark itself: clean construction, clear intention, no excess. Its modern character supports the brief directly, speaking to a younger audience without feeling trendy or disposable. Satoshi holds its own next to the logomark without competing with it — which is exactly what the identity needs.
005
Colour
The palette is built around the natural environment of Bad Gastein. Off Grey and Creme Sand provide a quiet, neutral foundation — tones that reference stone, mineral water, and Alpine light. Primary Green draws directly from the landscape surrounding the waterfall, grounding the identity in its specific geography. Charcoal anchors everything, giving the system weight and contrast without defaulting to pure black.
006
Brand System & Logo
The identity is built to work across a range of contexts — from physical signage at the Bad Gastein location to digital applications. To ensure consistency and flexibility, the mark exists in a defined set of variations.
The primary version pairs the mark with the wordmark in a vertical lockup — the default for most applications. A horizontal lockup serves layouts where vertical space is limited. For contexts where only a brand signal is needed — profile images, stamps, embossed details — the mark stands alone without the wordmark.
Each variation is available in three colour modes: white on Charcoal for dark backgrounds, Creme Sand on Charcoal for warmer applications, and Gastein Orange as an accent variation for specific use cases where the brand's local character needs to be foregrounded.
007
Outcome
A brand identity that bridges generations. One that a forty-year member and a twenty-year-old newcomer can both look at and recognize something worth preserving