Most cultural institutions default to blue or red. The colors of authority, tradition, permanence. Per Gastunam needed to signal something different without abandoning the seriousness the brand requires at institutional level.

Green was the answer. Not because it is the color of nature, though Bad Gastein is surrounded by it. Because it communicates growth, forward orientation and trust without the nostalgia that comes with the institutional palette everyone else is already using. The mint tones keep it light and accessible. The deep forest green gives it weight when it needs it. The lila introduced later in the system adds the unexpected edge that keeps the brand from feeling predictable.