At ten years old, I saw graffiti in Munich for the first time — and something clicked. Not just the visuals, but the idea that something as fixed as a letter could be completely reimagined. Bent, reshaped, turned into something entirely new.

That idea never left.

I don't come from a design background. No degree, no agency path, no one who told me what "good" looked like. I built this myself — which means I never learned to settle for "good enough," because no one ever told me that was the standard.

When I work on something, I go all in. Sometimes that means working through the night if a vision hits. I don't send work until it meets my standard — until every detail feels right. Not because of perfectionism. Because I know the difference between work that exists and work that lands.

Too much out there feels safe, repetitive, forgettable. I'm not interested in making more of that.